The "Barbera Man" is a man who is interested in clothing, as a part of what defines his style, his persona. A very powerful means of self expression. Luciano Barbera clothing collections follow an unobtrusive, timeless, yet very distinctly stylish, point of view into the "how to build overtime" a man's wardrobe.
The Barbera man loves clothes, loves fashion. He buys them, but you can't really sell them to him.
